Micro-rewards

This is so awesome, there is no way to underestimate its awesomeness.

Micro-reward your fans! The easiest way is to say “thank you,” but there is so much more you can do with minimum money spent. Here are some ideas:

  • Share traffic. Give links to your fans’ websites on your blog or newsletter. A little promotion for your grateful customers shows them that you care, which reinforces their evangelism. And, as you remember, turning fans into evangelists is one of your goals.
  • Send them swag. Well, first of all, having swag, such as stickers, pins or t-shirts is very good for promoting your business. If people decide to wear your stuff, they are also ready to talk about you and promote you. Send your fans a small package of treats, and they will feel appreciated and become able to sneeze about you. HootSuite does this with their HootKits, and the results are amazing. Just check out many pictures on flickr:
    hoottreats

Do you have any other ideas about micro-rewarding your fans?

This video is a great proof that even the most boring promotions can get creative and interesting. This video should have gone viral.

Never mind the music; the guy is awesome.