Do it right now!

Now we trust social web more than we trust TV, radio, newspapers (oh god, I hate newspapers!), print, and any type of hard sales. We’re amazed with all this experiences we get from our computers, tablets and phones in the same way people used to be in love with their TV sets.

But this time will pass, and, although it won’t happen very soon, it will happen for sure. “SEO experts” will completely screw up blogging; mass followers will kill relationships on Twitter and Facebook; spammers will get to your comfy geo location services and shit all over Foursquare.

So do something now! Go the right way, talk, discuss, be open, build relationships and brand equity, do all that awesome stuff, if you haven’t started doing it yet! Because, when this social train crashes, it will be too late to start earning consumers’ trust. But if you have it, no one will take it from you.