Mike Abasov

A newbie designer is amazed by snowflakes falling from the top of a website. An amateur webmaster loves songs playing out loud and flashy intros. A teenage boy gets impressed when he sees big… well, you got the point.

The fact is that we are easily fascinated with things when we are new to the field and have no experience. As we spend time discovering new and better alternatives, we learn, and our expectations change. In order for a business to keep customers excited, it has to come up with new products, new marketing tools, new blog posts.

Well, everyone knows that. The critical point here is that all these things have to be not only new but also better, geekier, richer, more awesome, more gourmet, etc. Businesses have to follow customers’ expectations as their experience and knowledge keep improving.

This is why Starbucks introduced Dark Cherry Mocha. This is why Apple makes Magic TrackPad. This is why, if you can’t improve yourself as fast as your customers evolve, you will loose them.