Mike Abasov

I finished reading “Ideavirus” by Seth Godin about 2 months ago, but never had a chance to review it. So here we go.

The book is great from a theoretical standpoint. It really says a lot about how viral messages spread and how the marketing perception should switch from selling products to selling ideas. A large part of the text though, I found to be common sense, but some things were new and interesting to read.

The book is old; some examples feature such brands as ICQ, for instance. But what made reading twice as awesome, was buying the Vook edition for iPad. It has a lot of cool videos recorded just now, so you can see how the same principles work again and again.

Final thoughts: read it.