Mike Abasov

Starbucks. Love it.

Safeway Starbucks. Looks like a Starbucks. But not quite a Starbucks. It just doesn’t feel right: the quality, the service, the level, everything in not the same.

In my humble opinion, franchising and licensing your brand like this might be good in terms of revenues, but is no good in terms of branding. It creates inconsistencies, which ruin all emotions accumulated throughout the years of great performance.

Be consistent.