Disaster Response Routes

In Canada, there are Disaster Response Routes, roads that will be used by emergency vehicles in case of a disaster, such as an earthquake. These will save time of getting to the injured people, evacuating the city or other important missions. These routs will save lives. You can read more about them at the government website.

But this blog is not about transportation system. This blog is about marketing. And in your personal or corporate marketing, you gotta have Disaster Response Routes too.

What are you going to do, if something goes wrong? if you lose your job? if you get a lot of negative PR? What steps are you going to make? What road are you going to go?

Ask yourself these questions and think about the answers. Having your Disaster Response Routes can save you time and efforts of getting back on track, when something unpredictable happens.