Mike Abasov

Doctor is a protected term; psychiatrist is a protected term; lawyer is a protected term. You fake it—you go to jail.

But marketing specialist, social media consultant or, for crying out loud, SEO expert are not protected. That’s why there are so many of them, and the majority doesn’t have enough education or experience to the do job right. So businesses don’t trust anyone; they are suspicious.

This is why you need to be the best you can to compete and actually show that you are different from all those liars. This is why personal branding is so important while simply doing your job is not enough.