Mike Abasov

People keep creating content, and sometimes (most of the time) it is completely useless. For example, I’ve seen tens of absolutely similar demo videos of HootSuite. None of those people added any value to the material; they produced another boring tutorial that will be watched by about 17 people max. Lots of time and energy got wasted.

Don’t do this. If you have an idea about a post or a video, google it first! And then, only if it hasn’t been done by anyone or if you have something awesome to add, write it or tape it.

Otherwise, if you have nothing to make this content special, don’t waste your time on it. And if you think that this idea is really important to your readers, just post a link to someone who wrote about it before. It doesn’t mean loosing readers. It means sharing cool content and, maybe, building a new relationship with the blogger you have promoted. And we all know that these relationships are really important.

Here’s some more good stuff on the same topic by Derek J in his post “Stop Blogging About Blogging Already.”