February 2012
3 posts
4 tags
Why Social Media Jobs Don’t Pay Much & What to Do...
A few weeks ago, an infographic came out summarizing how much money can you make working social media jobs in the US. Although the numbers are probably a bit different for Canada, it is interesting to see that the top-paid strategists get over a $100k, while the bottom of the pyramid doesn’t even qualify to be in the middle class. And this got me thinking.
Why We Are Paid So Low
There is...
4 tags
On Sharing, Trust, & The Post-Privacy World
(see video first)
I think sharing and collaboration is one of the most interesting trends when it comes to the ways we consume goods in services. Interestingly, although the idea is simple and pretty straightforward, this could not have happened even 10 years ago. But not because of the absence of technology — it’s been there for decades — but because of how the word “stranger” had changed...
6 tags
Most Superbowl Ads Fail to Go Beyond a...
So Superbowl happened, and one thing that every marketer will be talking about for the next few weeks are the ads. I watched them all, and I have to say that I’m quite disappointed, and not just with the general level of creativity — with Teleflora being most pathetic, — but with how many companies have failed to extend the conversation to social media.
Personally, I expected that this...