September 2010
11 posts
4 tags
Safeway Starbucks
Starbucks. Love it.
Safeway Starbucks. Looks like a Starbucks. But not quite a Starbucks. It just doesn’t feel right: the quality, the service, the level, everything in not the same.
In my humble opinion, franchising and licensing your brand like this might be good in terms of revenues, but is no good in terms of branding. It creates inconsistencies, which ruin all emotions accumulated...
2 tags
Disaster Response Routes
In Canada, there are Disaster Response Routes, roads that will be used by emergency vehicles in case of a disaster, such as an earthquake. These will save time of getting to the injured people, evacuating the city or other important missions. These routs will save lives. You can read more about them at the government website.
But this blog is not about transportation system. This blog is about...
4 tags
A Few News in My Life
I resigned from uCoz.com. It’s been an amazing experience, I’ve learned a lot from it. This company will forever be in my heart as the one that gave me my first real job and helped me grow over the last 5 months.
I got a job at HootSuite.com. As you might know, it all started as a one week long unpaid internship a month ago. And here we are a month later, and I’m so happy and...
5 tags
Micro-rewards
This is so awesome, there is no way to underestimate its awesomeness.
Micro-reward your fans! The easiest way is to say “thank you,” but there is so much more you can do with minimum money spent. Here are some ideas:
Share traffic. Give links to your fans’ websites on your blog or newsletter. A little promotion for your grateful customers shows them that you care, which...
3 tags
Not Protected Terms
Doctor is a protected term; psychiatrist is a protected term; lawyer is a protected term. You fake it—you go to jail.
But marketing specialist, social media consultant or, for crying out loud, SEO expert are not protected. That’s why there are so many of them, and the majority doesn’t have enough education or experience to the do job right. So businesses don’t trust anyone;...
8 tags
How to Monitor Your Competition on Twitter?
Continuing the “Twitter Monitoring Series.” Check out the other posts for the basic things implemented in the following advices.
You can learn a lot from your competitors. Businesses should monitor what is happening in the market, so here are a few things that make monitoring easy:
List your competitors. Create a private list of your competition and a stream for it. See what they tweet about,...
5 tags
How to Monitor Your Topic on Twitter?
Continuing the “Twitter Monitoring Series.”
Search for people talking about your topic (e.g. free website builders) and you will find many potential customers that you can approach. You will also be on top of all trends and know what’s happening in the industry. Let’s use the HootSuite keywords tool to set up a stream for “website builder,” “free cms,” “create website.”
The problem with this...
6 tags
How to Monitor Your Brand on Twitter?
This post is a part of the “Twitter Monitoring Series.”
There is no brand that people don’t talk about on Twitter. You might not know it yet, but it is most probable that there are at least few tweets that mention your company or products, and you can you these tweets to get profit (not only in terms of money but also relationships and exposure).
There are 3 good techniques that can help you set...
4 tags
How to Monitor Everything on Twitter?
Twitter monitoring is definitely one of the most powerful social media tactics out there. This is the best way to easily get feedback, find customers, research competition and start effectively reaching out, engaging and building a community. And there is no doubt that HootSuite is the best tool you can use for Twitter monitoring.
To monitor effectively, HootSuite allows you to save your search...
6 tags
How to start engaging on Twitter in seconds?
There is one singe awesome tip that will make it incredibly easy for you to get into conversations with people you follow (even when there are a lot of them) without reading tons of useless tweets.
I use HootSuite for this and I think that this is the best tool ever, but if you know some other app that you can use, go for it! On the image below you can see my Home Feed filtered by a keyword. The...
3 tags
“People don’t care about products and services; what they care about are...”
– David Meerman Scott