August 2010
18 posts
7 tags
90-9-1 inside of the 90-9-1
You have probably heard about 90-9-1 principle. The “one” part of it states:
1% of users are “creators”, driving large amounts of the social group’s activity. More often than not, these people are driving a vast percentage of the site’s new content, threads, and activity.
Personally, I look a little bit deeper into this one part, the part that creates content and spreads the words, the part...
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“If there are 150 million plus bloggers today, ISN’T IT TIME WE RECOGNIZE THEM as...”
– Ted Leonsis (via jamiemottram) (via soupsoup)
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Useless Content
People keep creating content, and sometimes (most of the time) it is completely useless. For example, I’ve seen tens of absolutely similar demo videos of HootSuite. None of those people added any value to the material; they produced another boring tutorial that will be watched by about 17 people max. Lots of time and energy got wasted.
Don’t do this. If you have an idea about a post...
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People VS Traffic
I hate the word “traffic.” Literally, hate it. It’s a soulless and dumb expression that all those “SEO-experts” use:
“How are we gonna drive traffic to our website?”
“How much traffic are we getting from our Facebook Page?”
“If I post this link on twitter, I’ll get a good amount of traffic.”
We live in a different time know. It’s not about getting random people interrupted...
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“Show, don’t tell!”
– Robert McKee
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Tips on monitoring LinkedIn groups
I like helping people on LinkedIn. Some of discussions are really interesting, and sometimes there are questions you can answer and help someone in need. All this—caring about people and helping them without any intentions of selling stuff or getting traffic to your site—is great for starting new relationships and earning trust, which is awesome.
Joining Groups
So, you should start by going on...
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n2camp Vancouver
Net Squared Camp was really fantastic (pictures by photodreamz). I’ve met lots of interesting people and got some more motivation to crush it. Next time I should totally present something myself, because, apparently, I have stuff to say.
I went to 4 sessions:
Social Media Ninja School (Cecilia Lu);
Measuring Social Media Success (Darren Barefoot);
Being A Community Manager (Andy...
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How to get your ass kicked?
Hey, fellow marketing students. We all study now and some of us (like me) do some additional stuff (like this). But in 2 to 4 years we’re gonna meet in the same market competing for the same jobs. And no offence, but I’m gonna kick your ass.
No, seriously. If you don’t start building your personal brand, networking, learning for yourself how things work in real non-academic...
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Cashing In on Your Passion. Exemplified.
You can make money on your passion, because I can.
I want to share a little example from my life about how being passionate, knowing everything about your passion and creating a community around it made me able to start making money on it. This is not a story of a 20-years-old CEO (not that impressive at all :-), but I find this example very motivating for myself.
4 years ago I got into making...
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Starbucks & Free WiFi
A huge, enormous and awesome, in my opinion, change made by Starbucks is switching to completely unlimited free WiFi in their stores. This is an important sign that shows how new mobile devices are shaping and penetrating our life.
There was no reason to make this change before, when 2 hours per day seamed to be enough to keep geeks, students and businesspeople satisfied. Their laptops and,...
2 tags
Stop Being Boring!
Boring ideas are born in the minds of boring people. If you spend your life in front of a monitor, closed up in a cubicle, or worshiping your laziness, there is absolutely no way you’re going to come up with anything interesting, exciting or simply awesome. This is true for ideas, for blogging, for marketing, for anything.
Stop living a boring life! If you read, read something cool and...
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“Crush It!” by Gary Vaynerchuk
*Both links to the books in this post are affiliate. I decided to play around with Amazon. However, monetization is NOT the purpose of this blog at all. I am truly sorry, if you feel in any way offended by this move. I do mean every single word I write here.*
Gary Vaynerchuk’s “Crush It!” is simply awesome. Just as many other people, I found out about Gary by watching his presentation on TED’s...
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Mashable Meetup, Vancouver
More pictures by photodreamz on Flickr.
I just loved the yesterday’s meetup, met so many interesting people, who are as geeky and social-media-style weird (in a good way), as I am. There were no presentations, and I didn’t really have a chance to chat with Shane Gibson, who, as I understand, was an important dude at this event. But, on the bright side, I had a opportunity to meet and talk to...
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Do it right now!
Now we trust social web more than we trust TV, radio, newspapers (oh god, I hate newspapers!), print, and any type of hard sales. We’re amazed with all this experiences we get from our computers, tablets and phones in the same way people used to be in love with their TV sets.
But this time will pass, and, although it won’t happen very soon, it will happen for sure. “SEO experts” will...
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Watchgary:
The Word Media is wrong I really think much like the Internet was called the World Wide Web one day, I think Social Media will be rebranded as I really dont feel its media.
I think Gary is making a great point here. It’s time to make it clear to yourself that the Internet has much less things in common with any other medium we’re used to. So we should treat it differently...
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iPad
I’m writing this from my new iPad. I wanted if for a long time, and now I have it. But that’s not what this post is about.
I think that the future is in my hands right now. It has never been easier and more natural to surf the web. The experience of reading books, watching videos, consuming content, making notes is truly amazing on this device. Let’s take a look at the example...