January 2010
1 post
Olympic Marketing
A month ago, you couldn’t find anything ‘canadian’ in stores. I know that, I tried.
Today, because of the Olympics, only fools don’t sell t-shirts, jackets and toys with the large letters ‘C A N A D A’ on them.
And it doesn’t necessarily mean that they will get a huge profit from those. It also drives traffic into the shop, and once it is inside, it’s only a matter of...