November 2009
5 posts
Orange Juice Perception
We expect orange juice served in a glass to be fresher than orange juice in a bottle. And, therefore, we are accepting the higher price of it. For example, I buy the juice from a cafe when I’m on campus, and not from a wending machine. I also pay 25 cents more for it.
However, usually there is no difference in the product. And there is no difference in my case too. So why do I still go to...
“Money is not the only answer, but it makes a difference.”
– Barack Obama
Mechanics Need Tools →
“Whether you’re the CEO of a Fortune 500 company or Joe Schmo starting your first business, you’ll need the right tools to do your job effectively. This is obvious, right? Well, not so much. Oftentimes a business owner will only buy what they need – not what they should have…”
Hair Branding
My hair stylist has just returned from some conference in Toronto. He is now oficially one of the TOP10 professionals in his class. Interestingly enough, the price went up by $5. He still provides the same service, but his personal brand power, his credibility, his status, etc. allow him to push the price up a little.
I find it fascinating. Without change in the core product (which is haircut)...
Hello people!
My name is Mike. I’m 20 years old. Currently, I live in Vancouver, Canada. But originally I’m from Odessa, Ukraine. That’s one of those countries you had the Cold War with. So, I’m an international student, and I’ve been in North America for less than a year. Therefore, I’d like to apologize in the very beginning for my imperfect English. I will really...